Where employer branding meets cultural alignment.
You’re not arrogant. You’re not self-centered. You’re not pretentious. Congratulations, your parents raised you well. However, that excellent upbringing that instilled in your soul important values such as humility, self-awareness, and compassion did little to prepare you to write your own biography. Most decent people loathe the idea of writing their own professional biography because… Read More
Every year companies spend many millions of dollars to recruit, vet, and hire job candidates. And every year companies waste millions of dollars and countless work hours parting ways with employees who ultimately don’t work out. Why does this happen? Because finding the right fit for a job means finding someone who also fits the… Read More
In an ideal world all companies would be politically impartial – places where employees could speak freely about their political leanings, or not at all. For much of recent history the prevailing wisdom of workplace etiquette regarding politics was for employees to be smart about when and how they disclosed their political beliefs. Self-awareness meant… Read More
In an earlier post we discussed how every HR department is a boutique branding firm. For job seekers, HR experiences are personal and emotional, and there is no more powerful form of advertising than word of mouth. Oftentimes, however, HR departments find themselves doing damage control for their employers who make stupid mistakes – like… Read More
The HR Connection Branding involves many components – from a company’s logo and internal culture to its tagline, social media, and product packaging. The HR department, however, is the most overlooked branding asset critical to every organization. Each employee and interviewee who has had contact with a particular business deals directly or indirectly with the… Read More
Modern HR departments understand that diversity increases the general strength of businesses and organizations. People from different backgrounds and experiences offer different views of the world, different (but not disparate) solutions to solving problems, and unprecedented opportunities to synergize and create positive change in their respective industries, if not the world. If evolution, after all,… Read More
